A good project management firm has numerous positive impacts outside of successful projects. This includes helping to maintain good client relationships. Maintaining positive client relationships has a huge impact on business longevity and sustainability. But how does project management create this positive impact? We’ve provided three examples below:
Communication
We all have busy workdays/weeks, including your clients. A key aspect in maintaining a good relationship with them is keeping your interactions short, sweet and consistent. This means responding to client inquiries and requests promptly, following up with clients on a regular basis, and being consistent in your communication style and messaging. Project management is built on this foundation. Whether you are working with a PM or one yourself, following the above communication protocol will lead to stronger, more long-term client relationships.
Loyalty
A big part of project management is finding solutions to risks before they happen. This helps to build trust with your client and gives them peace of mind. What does this do for the client relationship? It creates strong client retention and loyalty, which helps the sustainability of your business. By focusing on retaining existing clients, rather than solely acquiring new ones, you can can also increase your revenue while cutting marketing costs.
Quality
A good project management firm doesn’t do the bare minimum – they strive to go above the client’s expectation. “If you provide your clients more than they thought they would get, they will be astonished.” (TechFunnel) By doing this consistently, you can build trust and loyalty with your clients, which will lead to stronger, more long-term relationships.
Maintaining client relationships is crucial for any business. While there are a ton of strategies on how to achieve this, many people overlook the impact project management can have. We hope the examples above show you that, with a little planning, the work you’re already doing as a PM can be optimized. And then you can build trust and loyalty with your clients, leading to stronger, more long-term relationships.