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Company culture, we’ve talked about it many times before as it remains a key factor in your business success. From retention to profits, it can either help or hurt almost any aspect of business. And, in a world where being a resilient business is more important than ever, culture is the tool we should be relying on most. Because, let’s face it, all the changes we’ve experienced this year have been hard, for us and our employees. Many of us feel far from resilient; we feel worn down. As we look towards 2021, business resilience should be a goal for everyone. It is the key to long-term business success. Read below to learn three reasons why culture can aid you achieve this:
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Leadership
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Your company culture should be one that supports resilience. It should be a quality that is built in from the top down and the examples of it need to come from top leadership. As the Harvard Business Review said “Giving business continuity a voice at this level will elevate resilience above a purely functional or operational responsibility.” A strong culture will make this even easier because everyone already trusts and believes leadership. This in turn the changes and “low” points that come with being resilient less daunting. When you are not having to reassure your employees constantly, you and your leadership are free to do what is most impactful – LEAD.
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Productivity
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A strong culture causes better, more efficient productivity by your employees. It helps make sure employees feel trusted, and that they feel supported by management and peers. To truly be resilient, you must have productive employees. But even more important is having consistent productivity, no matter the outside circumstances. Again, this is where culture assists you. When outside circumstances are chaotic, stressful, and dismal, having a consistent, positive, and supportive company culture creates stability. Stability allows for employees to feel more secure which helps to maintain your consistent productivity. It is a positive feedback loop that, frankly, you must have to be a successful, resilient business.
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Loyalty
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Being business resilient is not always easy but having loyal employees who stick with you through the tough times make it a lot easier. And company culture is one of the best ways to build employee loyalty. The last thing you want to deal with when building your business resilience is staff turnover. So, make sure that you have/are fostering a company culture that builds in true loyalty. Make sure your employees feel heard and valued. Give them opportunities to grow. Showing you are invested in them will make them invested in you and the business.
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Company culture continues to be one of the top tools businesses like yours have. A strong, resilient, and supportive culture is the key to business longevity. If your culture is not where you want it to be, you can still change it. It is not set in stone. Be smart, be honest, and build the culture you’d want to work in. Having a good company culture will keep your employees and leadership happy, and it will keep you in business.
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Interested in learning more about Business Resilience? Contact our team at Kim@QuantumMark.com today!
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